KI-72 Project:
the new eco-sustainable outerwear capsule
Madex Srl presents KI-72 Project, the new capsule collection of outerwear that demonstrates how it is possible to create eco-sustainable outerwear while maintaining the same quality as conventional clothing lines. This innovative line stems from Madex's established experience in the outerwear sector, combining sustainable materials, excellent quality, and distinctive style.
KI-72 Project: Madex's new step towards zero-impact outerwear
KI-72 Project represents Madex's first attempt to reduce the environmental impact of outerwear production by using recycled materials and favoring the circular reuse of resources. The name KI-72 is inspired by a series of microorganisms discovered in the 1970s, known for their ability to degrade nylon.
The key to the KI-72 Project lies in innovation and ethics. Every stage of production, from raw materials to final processing, adheres to rigorous international standards of eco-sustainable fashion. Madex aims to raise awareness among its customers about the importance of reducing pollution and promoting more responsible and environmentally friendly fashion.
KI-72 Project is synonymous with transparency and respect for the planet. The project arises from the awareness that our current treatment of the world is unsustainable. Through KI-72, Madex wants to offer a concrete response, proposing sustainable fashion that reflects the values and demands of a society increasingly attentive to the environment.
KI-72 Project: urban elegance and sustainability in every detail
The KI-72 outerwear line by Madex is not just a design product but also a commitment to Urban Utility and sustainability. Each garment is designed with materials that adhere to the fundamental principles of the project: Reborn // Bio // Recycle
The charm of KI-72 Project was captured in a photoshoot carried out in Padua, expertly managed by the agency Giò Monte MGMT (www.giomontemodels.com). The city, with its perfect combination of history and modernity, provided a suggestive and contemporary backdrop, enhancing the beauty and innovation of the garments. The images tell a story of urban elegance and sustainability, making each shot a work of art that celebrates the fusion of design and environmental commitment.
Madex, with KI-72 Project, is committed to transforming the fashion industry, demonstrating that sustainability and high quality can coexist.
For more information, visit the page: KI-72 Project
